Strategy Paper
A Strategic Analysis on Parking Services in a Super Hospital
Hospital parking is not a glamorous part of the health care system but it is a vital service and a source of public and staff complaints when it does not function well. Parking services pose a financial burden to patients and their caregivers but they also make an important contribution to hospital cost recovery and funding. These opposing interests create a tension that has become a focus of heated public debate and a public relations challenge for hospital administrators. By undergoing a strategic review of their parking services, technical and operations directors create efficient parking systems that both generate revenues and serve all stakeholders.
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