Advanced Analytics and Market Research

The answers are in the data. As leaders in statistical analysis, we generate strategic insights by asking the right questions and then analyzing your operational data from multiple perspectives.

We identify strong associations and links that can lead to drastic improvements, sometimes with minor and simple changes. Identifying these “causal levers” can be a very effective way to achieve major positive outcomes.

Understanding your market landscape is not an option – it is a prerequisite to any strategic decision making. It is as important to understand the markets in which you operate as the new markets you are looking to penetrate. Using refined research methods and a multitude of secondary databases, we help you answer critical questions about a market that relate to areas such as:

– Industry structure, value chain and major trends
– Market segments and characteristics of each
– General and segment-specific market size and growth rates
– Traditional and non-traditional market entry modes
– Key success factors and drivers
– Risk assessment and mitigation strategies

We also conduct basic research and generate primary data using our own survey methods for young markets and industries that your firm may be considering. This gives your organization unique perspectives and an early advantage with insights that your competitors have yet to consider.

Competition pushes you to be better. That is why understanding where your competitors stand today and what their plans are for tomorrow is critical for any organization in any industry. With competitive benchmarking, we identify what competitors are doing well and then understand the processes that lead to that superior performance. This information can help you develop innovative processes unique to your organization that help you overtake your competitors’ superior position. Our process includes:

– Identifying key performance indicators (KPIs) or metrics that are used as reference points
– Review the overall competitive landscape
– Select specific competitors to analyze – ones that are directly competing with your organization
– Gather data using a multitude of databases, sources and KOMAND internal resources
– Analyze the data and develop a gap analysis for your organization
– Provide recommendations on improvement areas and recommend KPI targets to measure the progress

Feasibility studies allow your company to make the correct investment decision before committing a substantial amount of financial resources to a project or new venture. We help you evaluate the economic viability of any investment decision by assessing the market conditions and identifying any gaps between requisite and current capabilities of your organization.

Once the initial test of “fit” has been completed, we ensure the optimal implementation option is selected by evaluating both the financial and non-financial benefits for multiple implementation scenarios. This is made possible through KOMAND’s proprietary business and financial case modeling and simulation methodologies.

ProfessionalServicesCo

Mandate Objectives

ProfessionalServicesCo, a Montreal-based professional services organization focusing in architectural design, contracting, building inspection and other services required expert strategic advice. The company was generating $10 – 15 million annually but it was unclear on how it can transition to a trajectory of long-term growth and less volatile revenues. KOMAND recommended a detailed cross-sectional analysis of its historical services on a project, service line and industry basis. Furthermore, KOMAND carried out a market analysis to identify pockets of opportunities and segments with high growth potential.

KOMAND’s Methodology

KOMAND wanted to gain a clear understanding of ProfessionalServicesCo’s sales cycle, from pre-sales to aftermarket (post-sales) support. A detailed analysis on a project-by-project basis was undertaken, and advanced statistical methods were applied to generate insights related to sales and service performance by industry sector (see chart), service line, project type and client organization size.

How We Added Value

By mapping the client’s capabilities with external market opportunities, KOMAND devised a loss-leader strategy that called for a pricing change in one of the service lines in order to generate higher revenue on a per client (long-term) basis. This decision was made possible because KOMAND was able to relate the sales success rates of each service line to their subsequent long-term revenue effects.